Thursday, July 29, 2010

What BP could have bought...

BP lost 100,000,000,000 dollar on the oil spill in the Gulf of Mexico. A lot of zeros, a lot of money ... Exactly how much?
The beauty of this infographics lies in the selection of comparisons. There are themes socially responsible (water, scholarships for children...), bit of teasing (Toyota hybrid for each BP employee), absurd (ice sandwich for every inhabitant of the Earth) and some niche humor (Wolf Moon T-shirt.)
I really like is the fit of comparisons to the target group. In my view, this kind of infographics is targetted to Internet users aged 25-35. According to my observations, reaction of this group is very enthusiastic.

Definitely recently one of my favorite infographics. :)

Source: Visual Economics

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